Wednesday, January 19, 2011

Loewe's Amazona Bag

The Hollywood special effects expert James Lima shot this short film for Loewe's Amazona bag which turned 35 years old in 2010, and it has a participation of the model Ana Beatriz Barros.

“James and I talked about deconstructing the Amazona, taking it apart piece by piece, and showing the 12 hours of work [that goes into the making of it], but in reverse and in a bold, provocative way.” 
Loewe’s Stuart Vevers told “That’s where the idea of exploding bags came from.”

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