The Hollywood special effects expert James Lima shot this short film for Loewe's Amazona bag which turned 35 years old in 2010, and it has a participation of the model Ana Beatriz Barros.
“James and I talked about deconstructing the Amazona, taking it apart
piece by piece, and showing the 12 hours of work [that goes into the
making of it], but in reverse and in a bold, provocative way.”
Loewe’s
Stuart Vevers told Style.com. “That’s where the idea of exploding bags
came from.”
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